On the Reach tab, you can review two different sets of metrics that affect your reach.
Official Social Media Metrics
After a graph showing your overall organic versus paid reach, you will see a graph showing your overall post Likes, comments and shares. This chart is extremely helpful to monitor because if these metrics increase, you will reach more people organically. Next, you will see how many times people on Facebook hide your post, report posts as spam or unlike your Page. If these metrics increase, you will reach less people organically.
Check out these tips to build an engaged audience on social.
All of The Social Media Metrics that Matter | Sprout Social
On the Posts tab, you will see detailed metrics for your individual Facebook Page posts. Note that the Post Clicks metric means any click on your Facebook post itself and not just clicks from your post to a website link. You can use the first drop-down to switch from seeing your organic versus paid reach to organic versus paid impressions. Note the difference in the reach versus impressions metrics.
You can use the second drop-down to switch from seeing post clicks, Likes, comments and shares to seeing only Likes, comments and shares; post hides, spam reports and unlikes; or engagement rate percentage. The latter is defined as follows. This information can be utilized to ensure that you are getting the right fans for your business and to help create better content for your audience.
Facebook also lets you export additional data about your Page, posts and uploaded videos. For those who would prefer a cleaner summary of their Facebook Insights, Sprout Social provides one simple report for Facebook analytics. This gives you the vital information you need about your Facebook Page in one report, versus navigating through multiple tabs. While not as detailed as Facebook, Twitter offers its own analytics for all account users.
When you arrive at your analytics dashboard, you will be greeted by a day summary of metrics and highlights for your activity by month. Follow and reply to influencers directly from the dashboard. Focus on key metrics to better understand your data. View specifics like languages, location, and sentiment. Receive automatic summaries and analysis straight to your inbox. Send reports to team members, clients, or any email address you like.
Easily monitor over 1 billion sources daily including social media, forums, blogs, and the rest of the web. Boolean alerts help you zero in on your brand, competitors, and customers for precise market research. Attract customers, build brand awareness, and improve your reputation online. Connect your social accounts to react directly within Mention or add your Buffer account to schedule posts for later. Get in-depth brand intelligence tailored to your business. Automated reports make it simple to share results with clients, colleagues, and management, so you can focus on more important work.
To take full advantage of social media listening, you need to spread your social monitoring across several social media channels, and keep a constant watch for new opportunities.
Why use social media monitoring tools?
However, acquiring these insights takes time, and the use of the right social monitoring tools. With over million unique users and 8 billion monthly pageviews , listening and monitoring your brand on Reddit should be part of your social media monitoring strategy. With a community of over million users it makes sense to monitor what people are posting on Instagram, especially if your audience falls in the 18 to 29 age range.
With the Streamview for Instagram app you can monitor posts by location, hashtag, or username. The app within Hootsuite allows you to monitor and engage with users that are posting in your area, or an area you choose to follow. For example, you can use this tool during events to see what is being posted and to engage with attended. Manage and monitor all your favorite blogs and websites with Hootsuite Syndicator Pro.
This tool provides a quick and easy way to view RSS feeds and quickly share them to your social media channels, as well as rich filtering, monitoring, and tracking tools. Online and offline reputation management is extremely important and surprisingly easy. The Reputology app lets you monitor and check major review sites, such as Yelp, Google, Facebook reviews, so that you can engage with reviewers and resolve any issues in a timely manner. You can track activity across multiple storefronts and locations, and respond quickly via quick links. Hootsuite Insights combines social media listening, analytics, and powerful social media monitoring capabilities.
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It allows you to gain powerful real-time insights about your brand, track influencers, stories, and trends, and visualize the metrics—all in one place. You can filter and tailor results by sentiment, platform, location, and language, and engage directly from your stream to take action on previously hidden results. The name says it all; the Brandwatch app in Hootsuite lets you keep watch over your brand through deep listening.
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You can identify key insights from more than 70 million traffic sources across the web, including major social channels, blogs, forums, news and review sites, and much more. This tool lets you make real-time, informed decisions and take action on them.